PPC Blog

Adwords Broad Keywords Bloopers

2009-01-07T13:05:00.006+02:00

This post will be regularly updated, with the “best broad bloopers”, a seemingly irrelevant search query triggered by broad keyword in your adwords account. Feel free to send in your “broad bloopers”, and I may include them in this list, “the infamous adwords broad keywords bloopers list” …

Be forewarned, broad keywords employ “search history permutation” and “relevant variants” algorithms… this probably explains some of the really absurd matches.
I hate this technology…
IT ROYALLY SUCKS!
How about you? Go Vote!
Send your bloopers to: bloopers@ppcproz.com
photo: brian “doctabu” moore

Your Broad Keyword	Actual Blooper Search Query
advertising company	advertising on wheels
advertising company	health insurance advertising
company advertisement	i have a photo for advertisement
event ideas	children party ideals
event ideas	decorations
event ideas	ideas for party platters
event ideas	summer themes
indoor playground	wooden playgrounds
interactive floor	interactive walls
locksmith	plumber
shop designer	coffee shop names
shop designer	fashion
show ideas	baby shower gift ideas
advertising company	business for sale
event ideas	golf ideas
holiday parties	christmas tree vendors
event registration	register my new HP printer
wedding albums	wedding photographer
personal injury attorney	pro bono attorney
digital cameras	babe cams
kids cell phones	sexy cell phones
wholesale nuts	golf balls

Dan: could you please return broad matching to the old
algorithm so that only relevant traffic is shown?
Dan: if i am bidding on "shop displays" in broad match, why
would i want my ad to show for "shopping carts"?
Dan: that is just stupidity, and a big cheat if you ask me
Dan: can you explain how this is not cheating the client?
Dan: if you were an advertiser, would you like paying $5 for
a stupid click like that?
Dan: you can buy a hamburger for $5
support: if you don't want to appear on something like shopping carts, you could always include 'carts' as a negative keyword.
Dan: who has the time to add hundreds... thousands of
negative kws to adapt to this nonsense?
Dan: i have 615 negatives in my campaign, and the irrelevant
traffic just keeps streaming in. sure, as most queries are
unique. very convenient scheme?
Dan: if the algo was more pure, this nonsense wouldn't
continue to happen, would it?
support: Well the idea again is that it's more traffic for
you. But you could also consider changing your keywords to
phrase or exact match if you're not happy with the traffic
you're receiving using broad match.
support: We're always working to improve the relevancy of our
search results for advertisers and users alike.
Dan: broad match could be fine, if it wasn't used as a tactic
to drive irrelevant clicks
Dan: this bastardizes the concept of search advertising,
turning it more into display ads... sure,lets "shopping
displays" to "shopping handbags"... nifty, but a real scam to
advertisers
Dan: why not make exact match the default matching option
then? why default to broad match?
Dan: to receive relevant traffic, and "mimic' the intent of
broad match, would require tremendous effort in permuating
thousands of options... why not just make broad match more
accurate?
support: Well many of our advertisers have the exact opposite
problem. Instead of receiving a flood of traffic, they're not
receiving enough. So we want to get them as much relevant
traffic as possible and typically broad match benefits them
since they can't possibly think of every search variation
users type in.
Dan: "as much relevant traffic"...
Dan: exactly... so please fix broad match, ok?
Dan: there is tremendous frustration and anger on this issue
support: I'll be sure to pass along that feedback. I can
understand how it's frustrating, but in the meantime we can
focus on strategies to help your campaigns perform well with
the current system.
Dan: i can personally attest to hundreds/thousands of
ludicrous search queries
Dan: and i'd be interested to hear you explain the rationale
behind this kind of practice
support: Well we generally recommend against using one word
broad match terms
support: We definitely wouldn't call them irrelevant clicks.
And it's possible that certain keywords may even merit being
deleted if you find that they're not converting well and you
don't believe they're generating relevant traffic. We're not
trying to scam anyone.
Dan: my point is: if an advertiser uses a one or two word
broad kw... should they really be forced to pay
this..."stupid tax", for not understanding how they are
really getting royally screwed?
support: As I've said, we're not trying to scam anyone. There
is a learning curve involved when people first get started
with AdWords but if they take advantage of the resources
we've made available online and our customer service they
have access to details about all of our best practices.
Dan: this broad match leniency is way too loose
support: Are there any other questions I can address
regarding your current account?
Dan: yes, why not make exact match the default match type?
Dan: not every new client is "savy"
Dan: shouldn't adwords try to "warn" their clients as to
these dangers?
support: Because the odds that a user will type in an exact
search query are so low, many new advertisers would see an
extremely low number of impressions.
Dan: or better yet... make broad match more relevant
Dan: and they would be less apt to waste money on clicks too.
who would benefit more?
support: Well keep in mind that if an ad is truly irrelevant,
a user won't click on it. Why they click on the ads they do
is difficult to predict, but if there are broad match
keywords which are triggering an ad when it's not very
relevant to what a user needs, we should see a lower click
through rate reflecting that.
Dan: i just recenlty read about paid search bots...
Dan: this really scared me
Dan: clicking every ad on a page?
Dan: why/who would create this?
support: We are always working to improve how the technology
works. We want to cut down on irrelevant traffic as much as
our advertisers do in order to be deserving of their trust
and business.
Dan: yes, a low ctr also hurts the account!
support: And yes, click bots are included in that so we've
put an advanced system in place to monitor for invalid
clicks.
support: It can in the long run, but again when advertisers
reach out to us with data showing their account isn't
performing as well as they'd like we're always open to
looking at it with them to see how we can help them do
better. Really, it's in our best interests as well for them
to be happy with our services and the traffic we send to
their site.
Dan: in conclusion: I, as a veteran user, GAP...I am
profoundly dissatisfied with broad match
support: Thank you for making us aware of that.
Dan: its a catch 22, can't live without it, spend too much
time tweaking and adding negatives
Dan: i just checked a client's account today...
support: I understand. Well if there's anything else we can
do to help your campaigns perform better, just let us know.
Dan: 80% of budget went to broad match!
Dan: and i am certainly adding new kws, but broad match just
keeps trumping and getting the lion's share of...
Dan: irrelevant clicks... it is basically a losing battle
Dan: imagine how a "non savy" advertiser would normally just
get screwed, and not even know why
support: I'm sorry that I can't understand many of these
campaigns, or I'd be happy to offer some suggestions to
improve your performance. But if you see that there are
certain keywords which are noticeably low performing, you
should consider pausing or deleting them. And negative
keywords, as you know, as a key tool to cutting down on
irrelevant traffic. So even if it's frustrating at times, it
sounds like you have the tools to be successful.
Dan: my point is... without being extremely skilled and
experienced, and using all the tools at hand... most
advertisers are at an extreme disadvantage, and highly likley to be paying for irrelevant traffic from broad matched kws
Dan: i don't think this should be the rule, rather the
exception
Dan: and for myself... i'm just tired of having to
"compensate" for this "broken algo"
Dan: which seems to me to benefit adwords primarily
Dan: at the expense of the client
Dan: relevance should be king
Dan: even for broad match
Dan: how are "slippers" related to "tennis shoes" for g-d
sake?
Dan: sure its easy to suggest i give up on broad match....
support: Relevance is still king. But some keywords are more
likely than others to branch out to variations that you're
unhappy with. We do our best to educate every advertiser with
the tools they need to continually monitor their performance
and improve it. Thank you for all of the examples which
you've passed along.

Technorati Tags: adwords,broad keywords,click fraud

How to Choose Content Keywords

2010-01-25T14:18:00.001+02:00

There are various and sundry methods for choosing kws for your enhanced content campaigns, ie. contextually targeted advertising on the content network…

use your instincts and the Google Wonder Wheel
use the Google Keyword Tool to find related kws, then sort
use Textanz tool according to David Szetela’s method
use keywordspy related keywords and sort

The keywordspy.com method I am testing is very similar to using the free Google Keyword Tool, but I’ve found keywords to be somewhat different, plus keywordspy allows you to sort keywords according to “profitability”, which may be an indication of a good niche. Wonder Wheel may dive too deep into long tail terms, and the textanz method is too time consuming for my liking.

My sorting method is based on several factors:

search volume and relevance, preferably at least 2 words
keyword niche profitability… indicates a profitable niche
choose between 5-15 broad keywords only
keep an eye for negative keywords as well

Gmail Advertising – How to Target Gmail…

2009-03-11T11:47:00.008+02:00

Targeted Gmail Advertising:

It is now easily done, target: mail.google.com

Gmail is such and important placement… we commonly give its own campaign, and I'd suggest shooting for positions 1-3, probably, test it out. In each adgroup of a gmail campaign, try out different "tangents" for keyword targeting.

Another great use for Gmail is for "previewing ad themes" for content ads. If you have used gmail for awhile, just search the keyword theme you would like to preview... look on the right side at the ads... that is your preview! Further down on the right side you see more about... these are your theme topics!

The Google content network, includes news pages, topic-specific websites, blogs, and other properties - such as Gmail and The New York Times…”

Gmail Advertising Was Once Held Hostage

Not too far back, I was quite frustrated in my attempts to advertise on gmail…Here is a transcript of my chat on the matter of advertising on gmail…

March 6, 2009:

Hello Dan,

Thank you for chatting in yesterday. I understand your concern about the ads within yourr content campaign not appearing on your
selected placements. I wanted to write with an update on this situation.
Your ads are not appearing on gmail.com because this is not a valid
placement. In order for your ads to appear on gmail you must be opted into the whole content network, not just opted into placements. You can modify this setting within your 'Campaign Settings' page under the header 'Networks and bidding' by selecting 'Relevant pages across the entire network' instead of 'Relevant pages only on the placements I target.'

dan: in a previous chat w support, I was told: “In order for your ads to appear on gmail you must be opted into the whole content network, not just opted into placements.” i wanted to clarify this… this is correct? Why must we opt into entire content network in order to appear for gmail?

Support: One minute please.

Support: I am able to confirm that for your ads to appear on the gmail.com placement, you have to opt into the entire content network.

dan: but i don't want to appear for all of content network, only gmail.com - this is very odd, yes? can you explain this? can you explain why we MUST opt into ALL of the content network in order to target gmail.com ?

Support: Simply because gmail.com is a part of the content network.
dan: gmail.com is not a specific placement? you are not making sense.

Support: It was correct in saying that in order for your ads to appear on gmail you must be opted into the whole content network, not just opted into placements.

dan: i want my ads to appear on relevant pages on gmail, not the entire content network. why is this not possible?

Support: Please give me a minute.

Support: I am able to confirm that gmail.com is not available for placement targeting.
dan: why? this is very odd
Support: I am not sure about why gmail.com is not available for placement targeting.
dan: so you agree with me that this is a very confusing issue? there is absolutely no possible method to target ONLY gmail? it is either All or Nothing with Gmail targeting?
Support: Yes it is. The best possible way to find out this to is to key in the URL in the placements available page on the online interface.
dan: there is no possible method to target only gmail?
Support: No.
dan: wow, that is crazy
Support: Dan, I would recommend you to use the placements available page to get to know the sites that are available.
dan: do you have any insight as to why gmail.com is not available?
Support: I am sorry I am running out of bandwidth. It looks like you're all set. If you have any more questions, please feel free to visit the AdWords Help Center at …
Support: I hope I have answered all your questions.
dan: i’m stunned

Google Adwords Checkmate Review

2010-01-24T09:47:00.004+02:00

“Adwords Checkmate” by Howie Jacobsen... This is a fabulous course for adwords managers who are serious in their commitment to creating “Game Over” ads through strategic differentiation.

Howie used to print out a copy of the search results for a certain keyword, weekly… “to see who the serious players are in that market”. This is what gave him the idea to create the Adwords Checkmate course. If you are serious about PPC, check it out...

PPC Spy Tools - Our Favorites

2008-10-18T14:49:00.027+02:00

Here is a list of our favorite, most commonly used PPC Spy Tools we use to do our keyword market research, make strategic decisions, spy on competitors, and generally build out our campaigns.

Keywordspy - Our #1 Reverse Engineering Spy Tool
WinnerAlert - Indispensible Ads A/B Split Testing Tool
Google Global - Preview Ads in other geotargets, ie. "geospoofing"
Google Keyword Tool - The Meat & Potatoes
Google Traffic Estimator - see traffic potential
Google Trends / Insights - check it out
Content Bully - Jumpstarts Placement targeting

Content Bully Great for Finding Adwords Placements

2008-11-11T16:49:00.009+02:00

Content Bully is great for finding placements for Adwords Placement targeted campaigns.

The following video gives an introduction:

I use content bully to give me a "jump start" for specific placements on the content network, similiar to using "ad planner", but content bully is a great place to start as it finds those placements that are ranking organically very high, and showing Ads, which is where I want to be!

Free Adwords Coupon 2009 - $100 Promotional Credit

2009-05-24T17:50:00.006+03:00

Congratulations on diving into Adwords.
In order to qualify for a FREE Adwords Coupon $100 Adwords Promotional Credit…

You have opened your new Adwords Account very recently (0-10 days)
Filled out our Contact us form
In the contact us form, provide your 10 digit Adwords ID
In the contact form, provide the url of the domain you are promoting
Approve link request from PPCPROZ
Ping us on Skype, convince us the credit will only be used for a good purpose.
Only then can we grant the $100 credit

No strings attached.

Google Adwords Pay Per Click Tutorials

2008-12-18T14:45:00.001+02:00

Setup

Management

Keyword Bid Management - Phase I
CPA Bid Management
Ad Optimization
SQR & other analytics solutions
Reporting, Analytics, and Negatives
PnL - Profit and Loss - Roi - Return on Investment

CPA Keyword Bid Management

2008-11-07T15:14:00.014+02:00

Bid management is where lots of your ppc campaign optimization is done. With proper ROI driven bid management techniques you will be able to create a profitable ppc campaign in Google Adwords within no time! The secret is tweaking your bids according to your conversion rates and CPA in order to maintain the highest possible bid & position in the Google results. this is what you must do...

In order to start bidding correctly your Google Adwords PPC campaign must accumulate a minimal amount of statistical data, only then you can start to optimize the bids mathematically.

Once you accumulate this min statistical data you must understand & calculate the following factors:

CPA/CPL - Stands for Cost Per Acquisition/Lead - You must understand the value of every conversion/sale/lead you accomplish.
You must track every conversion/sale/lead with Google Adwords conversion tracking or Google Analytics goals.
Conversion % - is the percentage of conversions divided by the number of clicks. Since conversions at tracked per keyword every keyword has its own conversion rate.

Once you know your CPA, set up conversion tracking & accumulated the min statistical data to get solid conversion rates your ready to bid properly using the PPC bid formula:

CPA X Conv % = Max CPC

Since the average CPC is usually 10% lower than the max CPC bid you set this formula is bound to profit you 110% return on advertising spend. Let us know if it worked!

Advanced Keyword Bid Management Method

2009-11-23T12:17:00.004+02:00

The main components of this keyword bidding strategy are based on two main points…

phrase/exact kws receive higher placement
broad match kws receive lower placement

We used to separate broad keywords into their own campaign, but found that technique to be a bit “overkill”, resulting in extra download times, and synching issues.
Broad keywords can be triggered by many “unfocused” queries, so our purpose in aiming for position 5 or 6, and not higher, is to avoid these “tire kickers”.
If you are not yet using Adwords Desktop Editor, its time to start, if you want to use this technique…

Within Adwords Editor, setup an “advanced search view”, one for broad match keywords, and another for phrase or exact keywords.

Select the broad kws view:

Voila, now Editor will only show you Broad keywords in your account…
Utilize Editor’s Advanced bid changes function to adjust bids, shooting for position 5/6…

Get your stats for yesterday or last week, depending on how often you optimize bids
Sort your broad kws by position…
highlight broad kws with position “lower” than 5.5
Utilize advance bid changes to increase bids by xx percent, whatever percentage you believe will increase your position to 5/6

repeat same process with your higher ranked keywords, but this time lowering bids by xx percent, shooting for position 5/6.
Next use the exact/phrase filter, repeating the whole process, but this time shooting for position 3, if you want.

Before we used this method, we commonly increased broad match keyword bids, along with phrase/exact, causing broad kws to have high rankings, and unnecessary high click costs and low cost per action costs.

How to Effectively Plan Content Campaigns…

2009-11-29T12:30:00.001+02:00

As the search space becomes more and more competitive, and the Adwords content network has widened to include more ad networks, it is vital to have a game plan…

The following is a big picture strategy, a 1-2-3 approach, to effectively enter the content network…

The Treasure Hunt…

Build your campaigns/adgroups as you typically do, looking for
the “money keywords”, those phrases that bring your business profit! If you were looking for foxes… this could also be called the “search posy”, phase ;)

This search campaigns phase is the beginning of getting to know your prospects, finding those ads that resonate, and the bulls eye keywords that really bring you business.

photo by: gingiber

The Jungle Expedition…

This next phase involves setting up Text ads on the content network, utilizing enhanced content campaigns, showing your ads only on adgroup contextually relevant pages. Here we utilize more flamboyant messages in our text ads, I like to call them “animal calls”, as we are now in “interruption mode”, appealing more to an emotional trigger perhaps, as compared to search ads.

photo by: jsgphoto

The Multimedia Circus Tour…

This next phase involves setting up banner ads, flash ads, video ads, utilizing the emotional triggers we found during the “jungle expedition”; incorporating these messages into appealing banners, really grabbing the viewer’s attention. As always, we’re doing A/B testing, ie. testing one banner ad against another.

The content network can be leveraged very effectively utilizing this step-by- step approach. In hyper competitive search markets, depending on your profit margins, this may be your only means to succeed!

photo by: Tatiana Cardeal

amazon shopping cart wishlist

2007-10-11T16:00:00.010+02:00

JVC HANC250 High-Grade Noise Cancelling Headphones

Canon Speedlite 580EX II Flash for Canon EOS Digital SLR Cameras

Sto-Fen Omni-Bounce for the Canon 580EX Flash

Canon EF 100mm f/2.8 Macro USM Lens for Canon SLR Cameras

Canon ET67 Lens Hood for Canon EF 100mm f/2.8 Macro USM Lens
+

Tiffen 58mm UV Protection Filter

Canon EF 16-35mm f/2.8L II USM Ultra Wide Angle Zoom Lens

Tiffen 82mm UV Protection Filter

Mouse, Roller Mouse Pro Black

Adwords Conversion Value Report

2009-10-15T13:13:00.001+02:00

Below is a screenshot of a PPCPROZ client’s 6 month Conversion Value Report…

This report is an invaluable “Big Picture” view of the account, showing us the main metrics.

impressions, clicks & cost, over time
Conversions: page views, sign ups and leads & their values
Cost per conversion (many per click)
Bottom Line metrics: Real Leads & Conversion Value/Cost

As this is a “new account”, trends can not be accurately assessed, as many things have changed in the account during the setup period, including losing conversion tracking for awhile, but you get the idea, and its a great “Big View” for the client, without getting confused with too many details.

We run this report every month and send to the client. This keeps them “in the loop” with a minimal of brain drain on their part, and their eye on the “pot of gold”, in this case real leads and ROI.

photo by: Mykl Roventine

Ad Split Testing Method for Content Campaigns

2009-09-21T12:36:00.004+03:00

Content campaigns should be separate from Search campaigns, granted…
The methodology I am suggesting is based on a few underlying premises:

There is some difficulty gaining “traction” in the content network
The Ad testing “life cycle” must be longer than search ads
True Ad testing occurs only when ads are created at same time!

Adwords Testing is like a Horse Race, you can’t give a horse a head start, that wouldn’t be a fair race / ad test.

photo by: Rat Goddess

The main differences in my content testing methods, compared to search are as follows:

Begin with 5 ads, versus 2-3
Spend more time creating content ads; the testing cycle will be comparatively much longer
I commonly delete losing ads, ie. whittling down from 5 ads to maybe 1 or 2, before I'm ready to begin aknew with maybe 3-5 brand new ads, with no stats.
I less frequently will "start over", ie. erase all ad stats, and begin the horse race again, and when I do, I will be careful to do this on a Monday or Tuesday, avoiding the weekend approval lag time.

You may decide to only work thru several adgroups at a time. You may prefer to create totally new ad concepts or concentrate on formatting variations, you decide.

How to have an Adwords Party

2009-07-11T17:42:00.002+03:00

First things first… I suggest using the new Import your Analytics Goals into Adwords.
If you are not tracking Conversions, you are really shooting in the dark, so make sure you set it up.

photo by: @dens
In a “phase I” Adwords campaign, I typically setup an Adwords Party:
Setup conversions for as many “soft conversions” as you can…

view of key pages, ie. viewed contact us page
deeper pages, not accessible from the main page

Of coarse you will still setup the usual “real conversions”: list signup thank you page, lead generation form submissions, sales thank you, ect.
What do you accomplish by setting up these “soft conversions”? Again, in Phase I, we are still “sculpting” our account, so we may not have a good handle on our website business model, we are still shaping things. At this stage, its great to see which keywords engage our visitor. That is the crux of the Adwords Party. These page views show interest, or engagement, without having to commit to a sale or form submission.
You’ll have so many conversions…

you’ll feel a sense of elation (false perhaps)
you will be able to optimize keywords based on this engagement

In Phase II of your Adwords account development, you may wish to remove these soft conversion page views, returning to the more traditional “real conversions”. I personally leave them, as it has been found that many conversions happen on subsequent searches on brand name or bookmarks, which will not register as a ppc conversion in many cases. By pausing broad keywords, for example, you may be turning off the "information keywords" which may be a necessary preliminary ppc keyword in your funnel. By allowing these information kws to remain active, and optimize based on engagement using this "Adwords Party" method, you will keep this traffic stream open, as it should be.
When you arrive at that point, pop the cork and have another Adwords party. Life is too short.

Display Ad Builder New Templates

2009-08-16T08:51:00.001+03:00

PPCPROZ is proud to offer banner ads creation, as part of our Adwords setup and ongoing management services.

Adwords has recently upgraded their display ads builder templates, making it easy to setup quality banner ads for our clients.

First we setup a Text Ads campaign for several themes, finding the best messaging for each theme. Next we setup a banner ads campaign using the winning messaging, adding interactivity and graphics from client’s site, at no extra charge!

We are finding this system extremely profitable for our clients, especially as also utilize Enhanced Content targeting, targeting ads to highly relevant pages on the content network, or specific placements.

Adwords Freelancer Client Relations?

2009-07-07T12:27:00.001+03:00

We aren’t ragging on our clients, don’t get me wrong; in fact, most of our clients sincerely appreciate our expert service, are happy to pay their invoices, and on time.

Truthfully though, in this business its not uncommon for PPC managers to yank their clients chain, just the opposite of this vid.

Adwords Low Search Volume Keywords

2009-06-16T09:50:00.001+03:00

With the new Adwords Beta release, we can finally see if our keywords are deemed “low search volume”, as the cause for not triggering ads…

https://adwords.google.com/support/aw/bin/answer.py?answer=118604

Unfortunately this is ONLY available on the beta web interface…

Low search volume data is NOT currently available in Reports and NOT available in Adwords Editor. I’m sure this will change soon, as they are aware of this, and it has been escalated.

While in Beta, in the keyword tab…

True Confessions of a “Twitterholic”

2009-06-06T15:27:00.001+03:00

Twitter Holic Beginnings

It began around the new year, of 2009. I prided myself on getting into the “next big thing” .

Did you know… about 60% of Twitterers drop out within their first month, and I see why. It’s really confusing … followers, following, Retweets, DM’s, microblogging…

I had fits of engagement, then apathy. But these past 60 days, I became totally obsessed – I was a Twitterholic!

Signs of a Twitterholic

I got obsessed with my number of followers, you know…. I hit 2,000 that was a milestone. I should have just been satisfied with that accomplishment and focused on quality not quantity… remember that, before you too get sucked into the mirage of “popularity”…

After I saw this funny "Trouble with Twitter” video, I realized my folly, and decided to correct my foolish ways.

Twitterholics Risk Becoming Spammers

I realized I was in danger of getting my twitter account suspended… that my twitter home would become an “owl’s whoo whoo”… a nightmare about to happen!

I read up on the Twitter Rules… I had become a twitter spammer, I was a twitter whore…

If you have followed a large amount of users in a short amount of time

If you have followed and unfollowed people in a short time period, particularly by automated means

If you have a small number of followers compared to the amount of people you are following

If your updates consist mainly of links, and not personal updates

If a large number of people are blocking you

The number of spam complaints that have been filed against you

My Twitter Holic Resolution

When I took a close look at some of my “followers”, I saw the ugly truth: the majority were twitter holics just like me, nobody was really following anyone! Also, many of the profiles were fake or uninhabited. It was a scary place to go, so I made up my mind…

I am “cleaning up” my account
The few people I will follow, I will truly follow and engage.
That’s it really. I’ll continue to use some of the great tools I’ve grown to love…

I know that my follower numbers will plummet, that can’t be helped. I declare I am a human.

Recommended Twitter Tools

http://www.twitter.com

http://tweetdeck.com/beta/

http://tr.im/

http://friendorfollow.com/

Simple AdWords Tips for Success

2009-06-06T01:59:00.001+03:00

Adwords Irish? lady gives great tips for Adwords Success…

Avinash’s Twitter Recommendations

2009-06-05T12:20:00.001+03:00

Always a pleasure to watch one of Dr. Wilson’s shows, this time @avinashkaushik with some great advice on business twittering…

Oh well, embed script is not working, so here is the link…

http://www.wilsonweb.com/newmedia/avinash-twitter-for-business.htm

Carefully read the twitter rules. Don’t get caught up in the latest spam techniques, lest you’ll get your account yanked.

You’ve been warned.

The Great PPC Spy Tool Myth / Lie

2009-05-26T15:36:00.001+03:00

I'd like to make a point regarding "spying" on your "competitor's keywords"... It is patently NOT TRUE, not possible, a bunch of hogwash really.

It is IMPOSSIBLE to spy into your competitor's account, impossible, period, fanciful thinking. Sure, you can guess at the keywords your competitors are bidding on, based on the "search queries" that are being tracked, these are the search queries that have triggered your competitor's ads... that's all, period, don't believe otherwise. Yet, keywordspy.com and others blatantly misrepresent, when they say you can “see the keywords” your competitor is "bidding on". This is a blatant misrepresentation, and most likely confuses newbie's who believe that crap.

PPC Spy tools only show you the search queries that triggered ads, not other competitor's keywords.

Adwords ROI Return on Investment

2009-05-24T16:51:00.001+03:00

Julie and Hal explain how to calculate Adwords Return on Investment The numbers don't lie, simple and concise info.

Adam Lambert won American Idol according to Google?

2009-05-24T09:38:00.002+03:00

American Idol Google Trends Chart shows...

According to "Google Trends", Adam Lambert was the "true winner".

How I use Themezoom and Adwords PPC

2009-04-28T13:32:00.003+03:00

We started using themezoom to run a vertical online market research for a new client of ours http://www.CityWallNY.com Which is a small local business in New York City specializing in building temporary walls and pressurized walls

Themezoom is a powerful and robust tool useful for:

VOMA – vertical online market research
Site Blueprinting
Choosing Adgroup themes for Adwords PPC

Themezoom is a rather expensive membership-based tool, but I think more affordable membership plans may be rolled out in the coming months.

We specialize in Adwords. My main interest in Themezoom is in regards to its utility in graphically mapping related keyword themes, which I may then implement as a new Adwords adgroup or campaign for our clients. Sure, we could do this using the Google keyword tool, checking off the synonyms radio box, which I do.

Themezoom maps themes according to competition pages, not search volume

I definitely understand the Themezoom competing pages metric for choosing the SEO market positioning, but I might prefer to default to search volume, if that was an available option. A search volume option would mirror the Google keyword tool’s utility in finding “search volume markets” rather than competing pages as the market indicator.

My Themezoom wish: create a separate tool for PPC marketers focusing on:

really affordable membership plan
option to map according to search volume or competition
build in a feature to facilitate building out the adgroup keywords with matching features, even negatives and export to csv

In the example image, we researched “drywall contractors” and came up with these related adgroup ideas, for example: pressurized walls which we will test for our client now.

Back to site blueprinting… utilizing the full Krakken suite… if we found a theme (adgroup/campaign) that converts in Adworrds, we would then include this theme as a silo before exporting to the site blueprinting module; if not, delete, unless the theme/silo is purely for articles or general interest.

Check out the new Themezoom Gladius tool, a free Themezoom tool that allows you to get a taste, see where your keyword lies in the competition continuum:

Phrase Microniche Niche Theme Market Segment Market Category Market

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