Comments on PPC Blog: Gmail Advertising – How to Target Gmail…

a great site that explains evertyhign on google gm...

2010-02-09T06:05:53.063+02:00

a great site that explains evertyhign on google gmail advertising is www.gmail-marketing.com it helped me out a lot

what i dont get is how to target "keywords&qu...

2010-01-28T19:53:33.323+02:00

what i dont get is how to target "keywords" in gmail. are you able to do that?

As Mike Rhodes said you can now target Gmail. I ju...

2010-01-16T20:41:26.005+02:00

As Mike Rhodes said you can now target Gmail. I just finished watching a brief YouTube vid by Justin Lau on how to do this.

Here's the url: http://www.youtube.com/watch?v=NItbmssVqoY

Dan - think this needs an update. You can now targ...

2010-01-11T02:34:34.849+02:00

Dan - think this needs an update.
You can now target mail.google.com
But it does seem to work a little differently to the rest of the content network..

Hey Elan, tested the waters with content network, ...

2009-04-04T16:02:00.000+03:00

Hey Elan, tested the waters with content network, bidding abt $0.50 and didnt convert much. Think i'll test placement targeting. Would dat mk any sense, if u so wld individual site bidding be also ideal?

Your very welcome! keywords are used in content ca...

2009-03-31T20:45:00.000+03:00

Your very welcome! keywords are used in content campaigns to help Google find pages within the content network or within placements you are targeting that are relevant to your keywords and prevent your ad from showing on pages that aren't relevant; Thus creating a good advertising experience for people surfing the web by showing them relevant ads to the content on the site. The match type you use in a content campaign doesn't really effect the placement your ad will show, although Google recommends using broad match. A best practice with keyword targeted placement campaigns is creating tightly themed ad groups of no more then 29 broad keywords in order to help Google find relevant pages.

Thanks alot Elan, great tips! Guess i would be on ...

2009-03-31T19:24:00.000+03:00

Thanks alot Elan, great tips! Guess i would be on my way with your invaluable tips, sure, once i need your service i'll hit you. One more thing pls, what the heck exactly is 'broad match', when advertising at Google placements? Pls throw an example...

1. We always use CPC bidding, I guess its just muc...

2009-03-26T22:41:00.000+02:00

1. We always use CPC bidding, I guess its just much more simple to calculate ROI with it than with CPM bidding. Make sure not to combine a search campaign with a content campaign.

2. When selecting keywords from the google keyword tool or from your brain or from brainstorming with friends the only thing that is important is that they are highly relevant to the product or service you are promoting. I would also suggest you don't use broad match if you are a newbie. It is also very important that every theme of keywords is grouped together in a very very tightly themed group; that way you can write highly relevant text ads for every single keyword.

P.S - If you would like me to keep an eye on your campaigns and shoot some tips at you every once and a while let me know.

Yes, I think the 'Google guys' should look...

2009-03-25T19:30:00.000+02:00

Yes, I think the 'Google guys' should look into this pot-hole.

However, i'm currently doing a new content network campaign now that its been re-invented, so pls kindly pass me tips on;

1. Bidding on placements & contents. Should i use CPC or CPM, im kinda confused on what to chose.

2. And finaly, when selecting my theme-based keywords frm Google keyword tool, shld i exceed 20 keywords list or less. Need your comments please!

Dan I´m really baffled by Google´s lack of explana...

2009-03-16T22:01:00.000+02:00

Dan I´m really baffled by Google´s lack of explanation in your chat. I found your post as I´m having the same problem as you did. I´m trying to select gmail as one of my URL placement but I´m not able to. So here we are without any answer... Mr Google should pay more attention to things like that as we all are filling up his pockes!

Running out of bandwidth? That is just not a good...

2009-03-11T18:08:00.000+02:00

Running out of bandwidth? That is just not a good thing for google to admit to!