Comments on PPC Blog: 3 Secrets to Effectively Create Adwords Ads

Awesome! Thank you. I notice white text contrasts ...

2010-02-04T06:57:39.173+02:00

Awesome! Thank you. I notice white text contrasts better than black against red, so I use bold, white text against the red fill. Thanks again. Really helpful.

I use a bit simpler Formula something like this:
2009-03-13T09:57:00.000+02:00
I use a bit simpler Formula something like this:

(Replace a2 with whichever cell the headline is. For the first and second descriptions, I do ">35"
=if(len(a2)>25,concatenate("TOO LONG! ",len(a2)),"Good")

Recently, I've been making all of my ads pretty similar in each campaign, so I just create a couple of variations, and use the length formula below the ad copy to see what the length is. Not bothering with visuals - clients aren't seeing it anyways :)

Glenn's article on the "3 Christs of Yipsilanti" <...

2009-03-04T06:43:00.000+02:00

Glenn's article on the "3 Christs of Yipsilanti"

http://www.aweber.com/b/1Vdwh

Hey, good stuff. I converted the conditional highl...

2009-02-24T20:05:00.000+02:00

Hey, good stuff. I converted the conditional highlighting to Google Spreadsheet and blogged about it here: http://www.glenncrocker.com/2009/02/writing-adwords-ads-with-google-spreadsheet/