May 26, 2009
I'd like to make a point regarding "spying" on your "competitor's keywords"... It is patently NOT TRUE, not possible, a bunch of hogwash really.
It is IMPOSSIBLE to spy into your competitor's account, impossible, period, fanciful thinking. Sure, you can guess at the keywords your competitors are bidding on, based on the "search queries" that are being tracked, these are the search queries that have triggered your competitor's ads... that's all, period, don't believe otherwise. Yet, keywordspy.com and others blatantly misrepresent, when they say you can “see the keywords” your competitor is "bidding on". This is a blatant misrepresentation, and most likely confuses newbie's who believe that crap.
PPC Spy tools only show you the search queries that triggered ads, not other competitor's keywords.