Don’t get distracted in the Adwords “keyword candy store”

May 4, 2009

In the following video, Glenn Livingston talks about the “keyword candy store”, a very common distraction.

The safest approach is really to start small,and use only exact keywords, you won’t regret this approach. There are several advantages:

  • no need for negative keywords
  • ads optimization is much more exact

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Glenn Livingston said...

Thanks for noticing Dan :-)
(It's Glenn)

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