Adwords Conversion Tracking Lollipops

What has Adwords done to cause such excitement?

We can now track multiple conversions from one visitor, ie. a newsletter signup, a purchase, and then another purchase a week later: 3 conversions on one keyword!

 
photo by: wanderlustphoto

These “hyper-responsive” customers/keywords shall now be called “my lollipops”, I love them, and now I can have as many as I want :)

My “lollipop keywords” are going to be getting very special attention, as they are very deserving, and really sweet.

• their own special adgroups
• extra tweaking on the ads
• special ROI bidding

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