April 9, 2009
What has Adwords done to cause such excitement?
We can now track multiple conversions from one visitor, ie. a newsletter signup, a purchase, and then another purchase a week later: 3 conversions on one keyword!
photo by: wanderlustphoto
These “hyper-responsive” customers/keywords shall now be called “my lollipops”, I love them, and now I can have as many as I want :)
My “lollipop keywords” are going to be getting very special attention, as they are very deserving, and really sweet.
- their own special adgroups
- extra tweaking on the ads
- special ROI bidding