March 11, 2009
Targeted Gmail Advertising:
It is now easily done, target: mail.google.com
Gmail is such and important placement… we commonly give its own campaign, and I'd suggest shooting for positions 1-3, probably, test it out. In each adgroup of a gmail campaign, try out different "tangents" for keyword targeting.
Another great use for Gmail is for "previewing ad themes" for content ads. If you have used gmail for awhile, just search the keyword theme you would like to preview... look on the right side at the ads... that is your preview! Further down on the right side you see more about... these are your theme topics!
The Google content network, includes news pages, topic-specific websites, blogs, and other properties - such as Gmail and The New York Times…”
Gmail Advertising Was Once Held Hostage
Not too far back, I was quite frustrated in my attempts to advertise on gmail…Here is a transcript of my chat on the matter of advertising on gmail…
March 6, 2009:
Thank you for chatting in yesterday. I understand your concern about the ads within yourr content campaign not appearing on your
selected placements. I wanted to write with an update on this situation.
Your ads are not appearing on gmail.com because this is not a valid
placement. In order for your ads to appear on gmail you must be opted into the whole content network, not just opted into placements. You can modify this setting within your 'Campaign Settings' page under the header 'Networks and bidding' by selecting 'Relevant pages across the entire network' instead of 'Relevant pages only on the placements I target.'
dan: in a previous chat w support, I was told: “In order for your ads to appear on gmail you must be opted into the whole content network, not just opted into placements.” i wanted to clarify this… this is correct? Why must we opt into entire content network in order to appear for gmail?
Support: One minute please.
Support: I am able to confirm that for your ads to appear on the gmail.com placement, you have to opt into the entire content network.
dan: but i don't want to appear for all of content network, only gmail.com - this is very odd, yes? can you explain this? can you explain why we MUST opt into ALL of the content network in order to target gmail.com ?
Support: Simply because gmail.com is a part of the content network.
dan: gmail.com is not a specific placement? you are not making sense.
Support: It was correct in saying that in order for your ads to appear on gmail you must be opted into the whole content network, not just opted into placements.
dan: i want my ads to appear on relevant pages on gmail, not the entire content network. why is this not possible?
Support: Please give me a minute.
Support: I am able to confirm that gmail.com is not available for placement targeting.
dan: why? this is very odd
Support: I am not sure about why gmail.com is not available for placement targeting.
dan: so you agree with me that this is a very confusing issue? there is absolutely no possible method to target ONLY gmail? it is either All or Nothing with Gmail targeting?
Support: Yes it is. The best possible way to find out this to is to key in the URL in the placements available page on the online interface.
dan: there is no possible method to target only gmail?
dan: wow, that is crazy
Support: Dan, I would recommend you to use the placements available page to get to know the sites that are available.
dan: do you have any insight as to why gmail.com is not available?
Support: I am sorry I am running out of bandwidth. It looks like you're all set. If you have any more questions, please feel free to visit the AdWords Help Center at …
Support: I hope I have answered all your questions.
dan: i’m stunned