March 27, 2009
I was recently searching for Clos de Gat wines…
And I saw these two ads, which can ONLY be explained with expanded broad match.
Its kinda funny, as long as you aren’t the advertiser chump who is paying for these clicks.
clos is like clothes yeah?
clos de gat sounds like close de gate, yaa?
The ONLY method to avoid this nonsense is to avoid broad match altogether people, not that I’m fond of this approach, but it must be put out there, until Adwords allows advertisers to opt out of expanded broad match nonsense like this.