February 3, 2009
Behind the curtain, the truth of Adwords is:
- we are really paying for impressions
- adwords won’t show our ads for free, for long
- if we don’t make Adwords money, why show our ads?
photo by: ra41
So, my friends, sorry to burst your bubble…
Although Adwords is “pay per click”, the real math behind the curtains is pay per 1,000 impressions.
If you are succeeding w/ Adwords, and not tracking goals/conversions…
“you are succeeding inspite of yourself”
The true metrics of adwords should be profit per 1,000 impressions… but that’s getting ahead of myself, as I don’t really understand it fully myself. I’ll need to read more about this from www.askhowie.com and @glennlivingston who I heard about this.