February 16, 2009
I always love to find out exactly what Affects what and exactly how much it does (Science) in Google Adwords. Today as I was deleting duplicate keywords in my account I noticed that The same keyword got a different QS with different Adgroup names. In Adgroup the keyword had the exact same name as the Adgroup name and in the other the Adgroup name was very relevant yet not exactly the same. Not so surprisingly the keyword got a higher quality score in the Adgroup where it had the exact same name as the Adgroup name.
What we learn from this little test is that Adgroup name effects keyword quality score directly and do, it is very important to have as much relevance possible between your Adgroup name and keyword.
I like to call this relevance factor “The Chain of Relevancy” best practice Pay Per Click advertising consists of a tight Adwords chain of relevance from Keyword > Text Ad > Banner Ad >Landing page. If indeed all of these factors are put in place correctly your chances of success PER keyword grow dramatically. Follow these basic rules of thumb and you are bound to be successful! =)
Some People have asked me if the Text ads and the landing pages were the same in both ad groups and the answer is : YES! and since I didnt launch both duplicate keywords I didnt get any history on them so I can not compare which one worked better.