Does SEO affect Adwords PPC ?

The short answer – YES !!!

Adwords Quality Score checks the relevance of your web page. Best practices search engine optimization of your pages gives a good quality score, simple.

So why does the official Google Search Engine Optimization Starter Guide say otherwise? - “search engine optimization only affects organic search results, not paid or “sponsored” results, such as Google Adwords”?

Adwords laser relevance and account organization will assure you a fine quality score and lower costs per click.

SEO definitely affects Adwords PPC, they’re friends :)

photo by: JennyHuang

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