November 6, 2008
Unless you have conversion tracking you are BLIND! so it your top priority to understand & configure your conversion tracking correctly. In order to do this you must create a "Thank you" page - this is were your traffic/users will get redirected to after completing your goal/form/sale; And on this page you will place a conversion tracking code that will help track, understand & calculate your Return On Investment (ROI).
All you have to do is go to the conversion tracking tab in Adwords, copy your tracking code & paste it before the closing body tag at the bottom of the thank you page.
Once you do this you are ready to launch your Google Adwords campaign! Do not hesitate to go back and triple test your work.