November 1, 2008
The name of the game is relevancy...
Organizing a PPC account properly is vital for its success. This is true since the Google Adwords keyword quality score (QS) is determined by the following relevancy chain..
- Search Query relevancy to the keywords in your adgroup.
- Keyword relevancy to the adgroup name - NOT TRUE
- Text ad relevancy to the keyword.
- Relevancy of previous factors to your landing page (LP).
Quality score is also determined by your ad click thru rate (CTR), maximum bid price, page loading time & other factors. Setup & organization are vital to quality score and your account's overall performance.