PPC Initial Budget For Full Optimization
November 4, 2008
Configuring an account correctly is a very delicate process & may vary between different markets & countries. First of all you must calculate the initial spend required in order to accumulate a minimal amount of statistics in order to optimize your campaign to a profitable point (The first month is the most crucial part of every PPC campaign & it is when the bulk of optimization is done) This will be your PPC Test Budget. In order to calculate the amount of money needed to reach full optimization you must follow these steps:
(Conversion % / 100) X Avg CPC X 50 (keywords) = The initial budget you must spend in order to fully test your top 50 keywords and optimize them to achieve profitability
Explanation of formula:
If you didn't understand something feel free to comment and ask us... =)





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