CPA Keyword Bid Management
November 7, 2008
Bid management is where lots of your ppc campaign optimization is done. With proper ROI driven bid management techniques you will be able to create a profitable ppc campaign in Google Adwords within no time! The secret is tweaking your bids according to your conversion rates and CPA in order to maintain the highest possible bid & position in the Google results. this is what you must do...
In order to start bidding correctly your Google Adwords PPC campaign must accumulate a minimal amount of statistical data, only then you can start to optimize the bids mathematically.
Once you accumulate this min statistical data you must understand & calculate the following factors:
Once you know your CPA, set up conversion tracking & accumulated the min statistical data to get solid conversion rates your ready to bid properly using the PPC bid formula:





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