November 7, 2008
Bid management is where lots of your ppc campaign optimization is done. With proper ROI driven bid management techniques you will be able to create a profitable ppc campaign in Google Adwords within no time! The secret is tweaking your bids according to your conversion rates and CPA in order to maintain the highest possible bid & position in the Google results. this is what you must do...
In order to start bidding correctly your Google Adwords PPC campaign must accumulate a minimal amount of statistical data, only then you can start to optimize the bids mathematically.
Once you accumulate this min statistical data you must understand & calculate the following factors:
Once you know your CPA, set up conversion tracking & accumulated the min statistical data to get solid conversion rates your ready to bid properly using the PPC bid formula: