Adwords Search Query Report Imporvement

November 13, 2008

Other unique queries used to be the bane of the notorious SQR or search query report. Adwords announced today that the reports will be "more granular" and there will be less of the "other unique query", non reporting.

Here is a screen shot of an October 2008 report...

The inside adwords blog is now promising a "more granular" reporting, so that hopefully we will see less and less of this unhelpful reporting. Wouldn't it be great to know the search queries, and hopefully this 92% CTR was from relevant queries. Probably as we had a good conversion rate on this keyword, not shown for client privacy purposes.

Maybe I'll begin using the SQR more often if this is true?

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