Google Adwords Pay Per Click Tutorials
December 18, 2008
- Forming & Understanding Goals
- Creating a Master Keyword List - MKL
- Campaign & Adgroup Organization
- Writing Ads & Ad A/B Testing
- Choosing Landing Pages
- Calculating your initial Test Budget
- Configuring Account GEO Targeting & Settings
- Setting up Conversion Tracking
- Launch!
- Keyword Bid Management - Phase I
- CPA Bid Management
- Ad Optimization
- SQR & other analytics solutions
- Reporting, Analytics, and Negatives
- PnL - Profit and Loss - Roi - Return on Investment





1 comments:
These tutorials are still great for people starting out. I have also discovered a few good tools along the way such as SpyFu and Keyword Tracker.
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