October 28, 2008
Before you begin building your PPC campaign, take a step back and consider the purpose of your website & the product or service you wish to promote. Remember the basics of business: unless your site is a purely "information site", you are most likely promoting a product or service.
If it is a service you are promoting you will want to be collecting leads either on the phone or/and with an online form submission. In this case you will need a "Lead generation PPC Campaign"