September 11, 2008
It should be mandatory to conduct pay per click market research before launching a site.
If you are working in "stealth mode"...
- use an anoymous domain url, eg. a blogspot address
- do not identify your exact business model or business details
- sign a non disclosure agreement with your ppc research manager
Utilize a ppc agency that is also responsible for setting up and managing not only the ppc campaing, but also the anonymous website and backend database lead collector.