PPC for Venture Capitalist and Startup Companies

September 11, 2008

It should be mandatory to conduct pay per click market research before launching a site.

If you are working in "stealth mode"...

  • use an anoymous domain url, eg. a blogspot address
  • do not identify your exact business model or business details
  • sign a non disclosure agreement with your ppc research manager
Be sure to utilize conversion tracking and collect your leads.

Utilize a ppc agency that is also responsible for setting up and managing not only the ppc campaing, but also the anonymous website and backend database lead collector.


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